ABFC

Visual Identity + Merch Design + Social Media Management + Digital and Guerilla Marketing
Task:
The company needs to raise $55,000 to install a Yalp Sutu Soccer Wall in an inner Miami neighborhood, making play accessible to youth.

Idea:

To execute plans for Digital Marketing as well as Guerilla Marketing for the brand. We have contacted Social Influencers, vamped up its social media presence, created a website, boosted promotion through the Plei app, contacted partner organizations, and organized leagues in local soccer venues.